SANTA FE VIDEO PRODUCTION FOR BLUE COLLAR BRANDS
Customer Testimonial Videos
Customer testimonial videos are the quickest way to earn the trust of new customers by sharing success stories of existing ones
BROADCAST YOUR SUCCESS STORIES
Let your customers
do the talking.
Convincing prospects that your service or program is the right choice for them can be challenging. Customer testimonial videos allow you to share the real life success stories of people who have “taken the risk” of working with you and had incredible experiences.
AUTOMATE YOUR SOCIAL PROOF
Build trust at scale
The strongest marketing a business can have is happy customers. Capturing these success stories on video once allows you to show the world why you’re the right choice on autopilot, around the clock, without you needing to be there.
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Your ideal customers likely have dozens of companies to choose from in your market or industry. Customer testimonial videos can help you make it clear to them that you’re the right choice.
The thing is, most people have something holding them back from taking action and contacting you- an objection or hesitation that your existing clients likely had, too. Hearing from others with a similar story does more to build trust in the decision-making process than hearing directly from you.
We created a framework to make our customer testimonial videos feel like recommendations from friends, rather than sales pitches from your business.
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The target audience for a customer testimonial video is any prospect who is considering doing business with you. These videos work best when the success story being highlighted resonates with your ideal customer personas, so we recommend creating multiple testimonial videos to address each customer’s needs and concerns.
For example, if you own an HVAC company, you might want to target weatherization and mechanical customers differently, because they have different motivations and goals.
For weatherization, you can share the story of a customer who was frustrated by the constant drafts in their home, and how you saved them the trouble of replacing all their windows by properly air sealing and insulating.
For mechanical, you might share the story of a customer you helped avoid an emergency heater replacement by pointing out that their current unit was nearing its end during an AC upgrade.
We’ll work together to nail down who your target customers are, and which success stories will be the most effective to share.
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Customer testimonial videos do the heavy lifting of attracting the right clients, earning their trust quickly, and sharing the outcomes they can expect- all before getting on a call or into an appointment.
We work with you to determine the key touch points in your marketing funnel and sales systems where adding customer testimonial videos will make the strongest positive impact on conversions.
Besides featuring these videos on your website and social media, they can be used in a variety of more direct ways, like email campaigns, QR codes on print media, and quickly accessible social proof for your sales reps.
Spend more time doing what you do best, and let the customer testimonial videos go to work for you.
📖 Share impactful Story
Emotion plays a huge role in purchase decisions. We highlight real customer stories to use in your sales process.
🧰 Sales Tool
Customer stories are one of the most effective sales & marketing assets. We capture them once to share at scale.
✨ Highlight real people
Capture and share the positive impact you’ve made in the lives of your best customers, from their perspectives.
🙌 Get Better Customers
Draw in the right people and repel the wrong ones. Use video to quickly build connections with your ideal customers.
FILM ONCE, USE EVERYWHERE
Uses for Customer Testimonial Videos
Customer Testimonial videos are a versatile marketing tool that can be used in a variety of ways to attract ideal customers, build trust quickly, and establish market authority. Here are nine ways to get the most out of your customer testimonial videos:
Website introduction
Social media marketing
Email signature
Recruitment tool
Trade show promotion
Program launch
Brand repositioning
Investor pitch
Media & PR
FUEL ON YOUR CONVERSION FIRE
Boost your conversion rate up to 80%
Research has shown that including video on a website or landing page can improve conversion rates by up to 80%, as videos can capture the attention of viewers and convey information in a more engaging and memorable way than text alone.
CUSTOM TAILORED FOR YOUR NEEDS
Brand Story Packages
Our custom-tailored video packages offer a powerful and efficient way to create engaging brand story videos that can help you stand out more easily.
📍 100% on-location
We pride ourselves on shooting our testimonial videos on-location, to give viewers an authentic look at the experience of working with you.
🔍 Strategy Focused
Our approach is strategy-focused, ensuring that each video we create has a purpose in our clients’ existing marketing funnels and sales systems.
🎨 On-Brand Design
Our team ensures that every testimonial video we create aligns with our clients' brand identity guidelines, values, and messaging.
✔️ Scalable Projects
We’re ready to scale projects according to the goal at hand, big or small. Our goal is always to maximize your impact as efficiently as possible.
wHY SKOL X MEDIA?
WE’RE TRUSTED FOR A REASON
OUR TEAM OF EXPERTS WILL ASSIST YOU AT EVERY STEP, PROVIDING A TURNKEY SOLUTION
DEDICATED PROJECT MANAGER FOR EVERY PROJECT
CLEAR TRACKING
NO HIDDEN FEES
HERE ARE SOME OF OUR MOST
FREQUENTLY ASKED QUESTIONS
Have questions more specific to your company’s needs? Schedule a Discovery Call.
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We absolutely can! But before we ever press record, we need to know the who, what, why, and how of your company.
There’s a lot of ways to use video to promote your company. Our videos work best when we can build a strategy custom-fit for the way you do business.
The best way to figure out what videos we can make to promote your company is to start with a conversation. Schedule a Discovery Call and let’s figure out what we can build for you.
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Like any service-based industry, video production costs vary based on the project.
Our projects are designed to create evergreen video assets that will get clients an insane return on investment for 3-5 years at a minimum.
We price our video production services to be a no-brainer investment at any point in our typical price range, whether that’s $5,000 or $30,000.
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Typically, from start to finish, a Brand Story Video project will take about 4 weeks to complete. This includes an introductory Deep Dive session to learn about your business, your Shoot Day(s), the editing process, your Reveal Session, and any necessary revisions.
Other standalone video projects typically have a similar start-to-finish turnaround time.
Projects that include the creation of multiple videos typically have a much faster per-video turnaround time because of our streamlined production processes.
Depending on availability we may be able to expedite delivery of your project for an additional fee.