In the construction, contracting, or trades-based business in New Mexico, challenges like a lack of reliable laborers, ineffective print ads, increasing accounts receivable, and low returns on social media due to poor management can be all too familiar. Choosing the right advertising agency can be a game-changer for your Santa Fe business, helping you overcome these challenges and reach new heights. But with so many agencies out there, how do you choose the right one? Let's take a look at some key factors to consider.

1. Specialization

Does the agency have experience in your industry? At Skol X Media, a Santa Fe-based agency, we specialize in helping homebuilders and home service business owners in New Mexico. We understand the unique challenges and opportunities in these industries, which allows us to create more effective campaigns. We know how to attract reliable laborers and how to turn accounts receivable into accounts paid.

2. Size and Structure

The size and structure of the agency can also impact its services. At Skol X Media, we are purposefully small and nimble, which gives us access to top creative talent without the massive overhead associated with larger firms. This structure allows us to provide personalized services and adapt to each client's unique needs.

3. Portfolio

A look at the agency's portfolio can give you a sense of their capabilities and style. Our portfolio at Skol X Media includes a wide range of video production projects, from television ads to testimonials and brand story videos. This demonstrates our versatility and ability to create compelling content that resonates with audiences.

4. Process

Understanding the agency's process can help you determine if they're a good fit for your business. At Skol X Media, we use a three-step process: Marketing Strategy, Content Production, and Paid + Organic Distribution. This comprehensive approach ensures that we not only create great content but also effectively distribute it to reach the right audience. We can help you revamp your social media management to increase returns.

5. Trust and Transparency

Trust and transparency are crucial when choosing an advertising agency. We are trusted by numerous businesses at Skol X Media and are clear about our fees and processes. We also provide a dedicated project manager for every project, ensuring clear communication and smooth project execution.

6. Application Process

Finally, consider the agency's application process. At Skol X Media, we have a discovery form on our website where potential clients can apply to work with us. This process allows us to understand your business and your goals better, ensuring that we can provide the most effective services.

In conclusion, choosing the right advertising agency involves considering their specialization, size, portfolio, process, trustworthiness, and application process. At Skol X Media, we exemplify these qualities, making us a great choice for businesses in the homebuilding and home services industries in New Mexico. We understand your pain points and have the solutions to help you overcome them.